Online video is different from broadcast. Part 1.
The creation of video content for online is different in many ways from creating content for a broadcast audience. Broadcast news organizations perform an important function by providing the top stories of the day. However, many of these stories are not visual and must convey a lot of factual information to an audience. Thus, they tend to be light on powerful visuals and audio.
In the online world, a news package can consist of text, information boxes, photographs, maps, games and video. Thus, video should only be used when the story warrants it’s use. Great video stories usually include a 1) character to represent the story, 2) powerful visuals and audio, and 3) material that encourages emotion. The video can be a separate online story or it can be accompanied with a text story or text summary. However, the text should not feature redundant information.
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