Developing a personal brand statement

I enjoyed encouraging my students last semester to reflect and communicate who they are in one to two sentences. Students can post their statements on their sites (e.g., Google Profile, LinkedIn, Twitter) to quickly communicate who they are and what they want to do professionally.

Here are statements from my Spring 09 Honors class:
“I am a politics and public policy reporter with experience using public records and personal relationships to break stories at all levels of government.”

“I am a bilingual print and online journalist who believes in the power journalistic words can have in exposing injustice and catalyzing change.”

“I am a writer who loves interacting with people and want to use my talents to promote my interests in the areas of entertainment and community service.”

“I’m a media communications professional with 15 years of journalism and public relations experience, specializing in the use of narrative to inspire emotion.”

“I am a bilingual, global-minded journalist who believes in telling stories that effect change and connect people of diverse backgrounds.”

“I am an Asian American multimedia journalist who seeks to capture humanity through visuals and sound.”

“I am a Native American journalist who believes in distributing accurate information to educate, empower and further universal human rights. I am a backpack reporter with a strong background in covering Native American, environmental and business issues.”

“I’m a visionary, an entrepreneur, an activist, and a global citizen. I specialize in seeing the invisible — the hidden solutions, the unrealized opportunities — and making them a reality.”