Some newspaper bloggers don’t get blogging
Recent research conducted by Larry Daily, Lori Demo, and Mary Spillman in the Newspaper Research Journal shows that professional journalism newspaper political bloggers rarely post and do little to interact with their readers. The study showed that a quarter of bloggers did not post within the sampled week and the median number of posts were four for that time period.
The results also show that the political bloggers did little to engage their readers. The purpose of the comment is to build community, however 80% of the blog authors in the study did not post one comment, and the average number of comments received readers was one a day. In the blogging world, bloggers typically respond to their readers via comments or email.
The authors offered some advice on areas of reflection for newsrooms:
- Placing comments on a separate page increases page views, but hinders conversation
- Ask your blogger whether they are truly committed to increasing civic conversation
- Few comments means that the blogger may not understand the culture of blogosphere
Comments
2 Responses to “Some newspaper bloggers don’t get blogging”
Leave a Reply
Sometimes, the parent company won’t even activate comments on employee blogs. That was the case in a study of TV station blogs I did a few years ago. There won’t be much chance for a conversation if commenters are locked out.
That is so interesting. Thanks for information. The blogosphere is a complicated community to understand, but it is important to understand their culture and the importance of exchanging information within the blogosphere.