Online video storytelling and trends
I will share with you my lecture on online video trends. The focus of this lecture concentrates on educating my students on how online video is different than broadcast video including current trends.
Broadcast news organizations perform an important function by providing the top news stories of the day. People expect this information when they tune into the news. However, many of those stories may not be visual. In the past, I used to tell my students to use a detached, wide-shots when narrating important information because audience members could not cognitively handle important factual information under interesting video. Imagine talking about the number of renters abandoning pets in this economic crisis while watching a kitten playing with a string. People will most likely only see the kitten, and not hear the narration.
In the online environment, online communicators can communicate critical facts in other ways such as text or graphics.
The beauty of the online environment is that only video pieces that are visually worthy should be placed online. This is why you should see more raw video online. However, a common mistake I see is that people will write the text first without considering the visuals or audio. Writers should weave narration in between audio and video. To accomplish this, video writers should listen to their audio and watch their video before writing.
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