Training leaders to adapt with change
In the most recent issue of Electronic News, a journal dedicated to broadcast media research, University of Florida researcher Johanna Cleary surveyed television news directors and producers about the state of training in newsrooms in 2003 and 2004. Many news organizations rarely provide training to further their employee’s knowledge, however providing training may encourage organizational commitment and job satisfaction.
The results show that producers are unhappy with the amount and the content of training provided to them, however 62% of them said that the lack of professional training did not influence employee’s loyalty to the organization. On the other hand, the majority of news directors (69%) surveyed believed that it did influence their job satisfaction.
It should be noted that many new graduates professionally entering the field with online skills may desire additional training to keep up with the evolving field of online communication. A lack of guidance from leadership or from outside professionals may cause anxiety because of the current state of the business. Newsroom leaders and information organizations should consider reaching out to academia for guidance because many academics spend their careers monitoring changes occurring in the field of journalism.
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