Consulting and Training

Serena Carpenter, Ph.D.

American Marketing Association, Phoenix, AZ, September 2009

• Participated as a panelist speaking to marketing professionals on how to effectively use social media for their businesses.

Journalism Education Association, Phoenix, AZ, April 2009

• Trained U.S. high school educators and students on how to add multimedia to their site

Arizona Newspapers Association, Phoenix, AZ, October 2008

• Trained Arizona newspaper journalists on how to prepare multimedia stories

American Society of Newspaper Editors High School Journalism Reynolds Institute, Tempe, AZ, June 2008

• Trained Arizona high school journalism educators on how to prepare multimedia stories.

Arizona State University, Tempe, AZ, August 2007-May 2008,

• Trained Online Media faculty how to shoot and prepare video for the web

Online Video Training Workshop for Michigan Newspaper Journalists, East Lansing, MI,
July 2007.

Multimedia Online Journalism Training for Michigan State University Faculty, East Lansing, MI, May 2007.

Michigan Army National Guard and Air National Guard Senior Media Leadership Training, Lansing, MI, January 2006.

• Co-trained the state’s high-ranking officers on interviewing expectations and issues related to the military/news media relationship.

U.S. Army Reserve Officers’ Training Corps (ROTC) Media Leadership Training, Lansing, MI, March 2005, 2006.

• Co-trained ROTC students on the history of the military/news media relationship, interviewing expectations of each medium and issues stemming from the military and media relationship.

WILX-TV, Lansing, MI, February 2006.

• Consulted news leadership on media convergence issues and on the technological direction that the television industry is headed.

Society of Professional Journalists Mid-Michigan Professional Chapter, East Lansing, MI, 2006

• Spoke to local chapter on skills necessary for them to work in an online journalism environment.

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